Elegant Events would be charged with increasing visibility of the predetermined social media platforms and building an audience and network.  Engagement will be based on the varying platforms (i.e. daily for instagram vs. monthly for blog post).  Elegant Events will aid in the creation of a content calendar inclusive of holidays and promotions. If needed, a professional photographer will come out prior to the social media launch and create an inventory of visually appealing images of behind the scenes, storefront, merchandise, and staff to highlight on various platforms, which will be stored online in a designated Google Drive along with graphic elements (i.e., logos, photos, video, testimonials, etc.) to help in design of ongoing social media productions. Supplemental content will be the responsibility of the store owner, unless otherwise agreed upon.   Active engagement with viewers can be managed either by owner, or Elegant Events can retain full control.